This is due to the fact that the prices of some types of products that the “Korzinka” supermarket chain declares as “the lowest price” do not differ from the prices of similar products sold in other supermarkets and farmers’ markets. It has been found that advertising in this form can mislead customers.
Advertising information distributed by the supermarket chain “Korzinka” (“Anglesey Food” LLC) includes “The cheapest price for daily shopping”, “The cheapest price is on Korzinka”, “Come to the most productive!” used phrases that are misleading or likely to mislead the consumer. Information service of the Competition Committee reported.
“In particular, it was observed that the prices of certain types of products declared as ‘lowest price’ did not differ from the prices of similar products sold in other supermarkets and farmers’ markets. Having an ad in this form can be considered misleading or confusing to users of the ad,” the committee report said.
Based on the above, the requirements of the first part of Article 16 of the Law “On Advertising” and the first part of Article 6 of the Law “On the Protection of Consumer Rights” were decided against the case of “Anglesey Food” LLC was initiated.
