TOKYO — With overseas sales now accounting for the majority of the group’s total, Japan’s Suntory Holdings aims to lead the world in the fast-growing ready-to-drink (RTD) beverage market.
“Coca-Cola in the US holds the gold medal in soft drinks, while Britain’s Diageo holds the gold medal in alcohol,” said Takeshi Niinami, who a decade ago became Suntory’s first CEO outside the founding family. “Suntory’s strength is that we play both fields.
