SEOUL — K-pop’s biggest stars, such as global phenomenon BTS, are shaping consumer spending and moving stock markets, even as the agencies behind them are beginning to run into management problems that could risk alienating investors.
The power of BTS could be seen this June when eldest member Jin greeted 4,000 screaming fans at the Jamsil Arena in downtown Seoul a day after his release from a year and a half of mandatory military service.
